Guide to Maximizing Marketing ROI from Existing Customers
Topics addressed:
How to use the information that you already have to get the most value from your customer base.
What your customer purchase funnel looks like: where you lose prospects and what strategy you should use to win them back.
Case Study: How Clarity maximise customer value through webinars
Using analytics to target and time marketing
Trigger based marketing
Educational VS promotional marketing
Read the full white paper here.